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Why We Are Seeing A Rising VPN Market

September 25, 2018    |    Cyber Security    |    Private Tunnel

By 2022, the global VPN market is forecast to hit 35.73 billion dollars. That’s nearly two times the amount predicted for this year, according to ORBIS RESEARCH. However, this study was done in 2016. The following year, in 2017, Market Research Future reported findings that by 2022, the global VPN market would crush that estimate, hitting $106 billion!

Why the vast difference in estimates? We think part of it is the unexpected growth of the market, fueled by these three factors:

  1. Increased personal use. At one point many people thought a VPN was only used by businesses or shady individuals looking to make trouble; however, the word is out that personal VPN use has incredible benefits for absolutely everybody. More and more individuals are recognizing the need to be on the lookout for their own privacy, and have started using VPN software on their mobile devices, laptops, and home networks. A VPN can create a massive obstacle for hackers trying to access devices. It basically creates a tunnel of encryption that protects all of the data you transmit from your devices, which makes it harder for a hacker's ability to eavesdrop on networks or perform man-in-the-middle type attacks. A VPN also allows anonymous browsing, which can help protect users from being targeted by annoying ads and marketing campaigns. A VPN uses intermediate VPN servers to connect to the internet, so websites see the IP address assigned by the VPN server rather than the users' actual IP address.
  2. The media coverage of data breaches and net neutrality has brought privacy to the spotlight, which has also increased the demand for the VPN market share. Our CEO, Francis Dinha, explained how a VPN is the only way to maintain your PERSONAL NET NEUTRALITY now: “We do have solutions on the consumer side, in the form of VPNs like PRIVATE TUNNEL, which will give you your own personal net neutrality as you surf the web. With a VPN, ISPs won’t be able to access your private data. They won’t even be able to see what sites you’re visiting, and therefore won’t be able to censor or throttle those sites accordingly. So if you want to maintain your browser’s net neutrality from a consumer standpoint, that’s your solution.” Without a VPN, your ISP has the right to monitor your online activity and sell information about you to marketers — not a pretty thought, huh? By just flipping on a personal VPN, you can rest easy knowing that your data will be kept private, just like it should be.
  3. Public WiFi and hotspots are abundant. Many businesses, gyms, government locations, airports, and even parks, now all provide free WiFi. However, it’s easy to forget that public networks are prime targets for cybercriminals. Data transmitted over unsecured Wifi can be intercepted by hackers — they can get their hands on your login information and passwords and then access your online banking, social media, or email, etc. This also applies to other details like private messages and emails. Related to the increased number of public hotspots available is the growth of the gig economy. Check out our blog about HOW A VPN HELPS SMALL BUSINESSES, many fueled by the gig economy, protect their valuable data.

From the public’s shifting concerns about online privacy and civil liberties, to the continuing increase of technological resources, the VPN market will continue to grow exponentially. We wouldn’t be surprised in the least if the next research study found another major increase in VPN market share expectations for the future. The future of VPN is bright — are you ready to use it to your benefit?

Better Safe Than Sorry