Have you ever heard of intelligent friction? Chances are you’ve experienced it. Daily. As the need for careful cybersecurity grows, it’s becoming more and more critical. Let’s start with what it is. The intelligent friction definition is: where a business intentionally applies friction that benefits you. Here are some intelligent friction examples to give you a clear picture.
Truth be told, only the first is an example of INTELLIGENT friction. The other two are merely customer friction. The trick is to take the friction and make it more intelligent. It becomes intelligent when it BENEFITS you. This benefit doesn’t always equate to faster service, but does relate to better service in some way, whether it’s more secure, tailored to your area, or showing you only the products that match your model.
When it comes to security online, intelligent friction matters to businesses in this way: how can they deliver on a promise of protecting customer data from hackers while granting them access to their information without driving them away? A bank’s website needs to require strong enough access requirements that it’s not easily hacked, but it can’t be too many hoops to jump through, or users will abandon it for the bank with the best phone app.
Customers are used to the familiar: a password and username to authenticate their identity. Unfortunately, hackers are used to this familiar tactic as well. They’re even more used to how casual we tend to be with our passwords, choosing weak ones, reusing the same password, and failing to change passwords frequently for our most sensitive accounts.
We recently wrote about THE FUTURE OF THE PASSWORD, something we’ve seen more and more companies adopting: biometrics.
Rather than remembering complex number/letter combinations, coming up with long passphrases or using a password manager to supplement your memory, your biometric information becomes your key. Would you feel more secure knowing that your face, fingerprint or irises are what you need to access your accounts?
Would a fingerprint, iris scan or facial recognition provide you with the sense of security you need and the least amount of friction for accessing your account? Or does it feel like a breach of privacy in an entirely new way?
It’s an interesting thought to consider that if we don’t encrypt our biometric data when using it to log in to accounts in the future, cybercriminals might be “stealing” our fingerprints, irises, and faces. Make sure you are taking steps to protect your privacy by using a VPN. The intelligent friction we’ve employed provides you with a great user interface for connecting to one of our many servers, after which all of your data is encrypted going to and from the web. You can sign up for a FREE 7-DAY TRIAL today.