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2018: The year of cyber security and social media for small businesses

April 3, 2018    |    Cyber Security    |    Lauren Elkins

At this point in the year, many people’s New Year’s resolutions have faded away. Business goals, however, stay at the forefront of people’s minds because great organizations continue to reiterate and strive to achieve their vision.

If part of your strategy doesn’t include cyber security and social media at the top, why not? Here are a few thoughts and some data on the two and why they are necessary components of a top-notch business strategy in 2018.

Cyber Security

According to NFIB, 58% of businesses report experiencing a cybersecurity attack. The size of the business does not matter. In fact, Small Business Trends reported that 45% of small business owners have fallen victim to a cyber attack without knowing it. They didn’t know because they didn’t realize the ploy was an attack.

How did they find out this statistic if it’s about people not knowing something? Great question. First, they asked owners to report if they had fallen victim, and 13% said yes. Then, they asked owners if they had fallen victim to items on a list of different cyber attacks. The number jumped up to 58%! Oh, look: 58% matches the number from the NFIB as well.

Cyber attacks are a serious threat – and if you aren’t acting TODAY to prevent them, you’ll be among the dismal statistics. Small Business Trends went on to find that 76% of owners don’t think cyber attacks affect their businesses. Don’t be a part of this statistic! You are a target. We all are. Prevention and response planning are must haves. Make them part of your 2018 strategy.

Make that strategy multi-layered as well. Including a VPN can protect against malicious threats. Private Tunnel prevents more than one million cyber threats a day. We block known threats, protect you against malware and DDoS attacks, shield all of your devices and protect the privacy of your personal information. You are 20 times more likely to be robbed through the computer than to be held up by a criminal on the street.

Social Media

Social media is one of the top three technology shifts creating economic opportunities, according to our CEO, Francis Dinha. In his Forbes article, he explained that it is “playing an increasingly larger role in helping companies reach their users, build their businesses and maintain engagement with consumers.” Delivering good customer support is just one use case for the need of a good social media strategy for your business.

According to Edison Research, 81% of the U.S. population had a social media profile in 2017. Your business should be all over that free marketing. Start by focusing on one or two social platforms that best match with your business model. Don’t spread your resources too thin by getting on Twitter, Instagram, LinkedIn, Google+, Facebook, Snapchat and on and on.

Find out if you’re getting the most out of your efforts by tracking engagement and reviewing the analytics regularly. Don’t fall into Small Business Trend’s statistic of 24% of small businesses with no social media presence whatsoever.

Better Safe Than Sorry