At this point in the year, many people’s New Year’s resolutions have faded away. Business goals, however, stay at the forefront of leaders’ minds because great organizations continue to reiterate and strive to achieve their vision throughout the year.
If part of your strategy doesn’t include social media and cybersecurity, why not? Here are a few thoughts and some data on the two — and why they are necessary components for a top-notch business strategy in 2018.
According to NFIB, 58% of businesses report experiencing a cybersecurity attack. The size of the company does not matter. In fact, SMALL BUSINESS TRENDS reported that 45% of small business owners have fallen victim to a cyber attack without knowing it. They didn’t know, because they didn’t realize the ploy was an attack.
How did they find out this statistic if it’s about people not knowing something? Great question. First, they asked owners to report if they had fallen victim, and 13% said yes. Then, they asked owners if they had fallen victim to items on a list of different cyber attacks. The number jumped up to 58%! They didn’t realize the problem until it was spelled out. And, wouldn’t you know it, 58% matches the number from the NFIB as well.
Cyber attacks are a severe threat – and if you aren’t acting TODAY to prevent them, you’ll be among these dismal statistics. Small Business Trends went on to find that 76% of owners don’t think cyber attacks affect their businesses. Don’t be a part of this statistic! You are a target. We all are. Prevention and response planning are must-haves. Make them part of your 2018 strategy.
Make that strategy multi-layered as well. Including a VPN can PROTECT AGAINST MALICIOUS THREATS. Private Tunnel prevents more than one million cyber threats a day. We block known threats, protect you against malware and DDoS attacks, shield all of your devices and protect the privacy of your personal information. You are 20 times more likely to be robbed through the computer than to be held up by a criminal on the street.
Social media is one of the top three technology shifts creating economic opportunities, according to our CEO, Francis Dinha. In HIS FORBES ARTICLE, he explained that it is “playing an increasingly larger role in helping companies reach their users, build their businesses and maintain engagement with consumers.” Delivering excellent customer support is just one use case for how a good social media strategy can benefit your business.
According to EDISON RESEARCH, 81% of the U.S. population had a social media profile in 2017. Your business should be all over that free marketing. Start by focusing on one or two social platforms that best match with your business model. Don’t spread your resources too thin by getting on Twitter, Instagram, LinkedIn, Google+, Facebook, Snapchat...and on and on.
Find out if you’re getting the most out of your efforts by tracking engagement and reviewing the analytics regularly. Don’t fall into the SMALL BUSINESS TRENDS statistic that 24% of small businesses have no social media presence whatsoever.
Cybersecurity and social media are great on their own, but for the maximum impact, they really ought to be combined! Make sure that you are utilizing strong cybersecurity in social media platforms to protect your business — and your customers.
Businesses often share links to images or websites with the promise of an interesting news article or other important information. Make sure these links are authentic and legitimate — some websites contain malware that can infect computers and compromise a user’s security, leaving them at risk. Never distribute links or attachments unless you are positive they do not contain harmful viruses.
Also make sure you are using complex, unique passwords across all your different platforms. Employees might be tempted to use the same login for all 5 of the company platforms...but if a hacker gets one, that means they get them all — then you could be dealing with a major issue. Touch base with the people managing your company's social media and make sure they are using strong, unique passwords.
Implementing a solid social media and cybersecurity plan can really help your business grow. You will be able to reach clients and prospective partners like never before — while ensuring everybody is secure and protected.